Business communication channels

 Hi readers!

Today lets talk about business communication channels. what it means, its types and which channels are most effective. Without wasting more time lets start with defining Business communication channels

Business Communication Channels

A communication channel is the medium, mean, manner, or method through which a message is sent to its intended receiver. The basic channels are written (hard copy print or digital formats), oral or spoken, and electronic and multimedia. Within those channels, business communications can be formal, informal, or unofficial. Finally, communications can be rich or lean.

Channel richness refers to the amount and immediacy of information that can be transmitted. Face-to-face communication is very high in richness because it allows information to be transmitted with immediate feedback. A tweet is very low in richness because it allows only 140 characters to be transmitted with no feedback. On the other hand, face-to-face communication is limited to one person communicating with a few other people in close proximity, whereas a tweet can go out to thousands of followers around the world. The following diagram shows the richness of different types of communication.

The above-captured image covers the crux of the channels used for the business communication process.

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