Tuesday, August 18, 2020

Business Communication in terms of Consulting & Personal Branding

We always get to know something new and surprising in our business communication class at NITIE, and I would love to share today's lecture presented by Mr. Nikhil Kulkarni, Founder of Darwin Tech, who is none other than one of the renowned alumni from NITIE's rich alumni network. He quit his job in a highly sought after domain, consulting and started on the path of entrepreneurship.

He started by sharing the importance of communication in the world of business. Being a consultant himself, he gave a lot of insights into how things actually work in an organization where verbal communication alone is not enough. Nonverbal communication and Graphical visualization say a lot more than mere words. He shared his experience where he used to take 5+ hours to make report and his manager would edit it within very short period of time. From this, he learned that knowing shortcuts of MS Word, MS Powerpoint & MS Excel will make you do your work faster. 

One should also know when to use which software to effectively communicate your findings to others. For Example, one should use  MS Powerpoint presentation to convey new ideas visually, whereas for making financial reports like Budget sheet, one can make use of MS Excel.

He talked about MECE which means Mutually exclusive and Collectively Exhaustive, where there must not be redundancy and IDFL- Organizing our Idea, Data, Facts, and Logic. 

Use the above Pyramid principle to organize your ideas & supporting evidence as it reinforces the way the human mind sorts information into logical groups. 

Secondly, he discussed Personal Branding and why it is important to take it seriously. Few reasons he stated were

  • To Excel in your career
  • To Get things done Easily- as more people know you
  • It builds credibility as a thought leader and expert.
  • People know your authenticity and feels comfortable working with you.
In order to build your Personal Brand, you can use Blogs, YouTube Channel, Twitter, Instagram & Facebook.

Sounds interesting? why don't you try yourself! Go Brand yourself !! 
#PersonalBranding 
#HappyBranding 

Stay Tuned!!

 

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